Goldsmiths: Autumn’s Final Fortnight

Really need to get this post finished before heading back up to London for the ice-encrusted start of Spring Term. So, here’s a compressed summary of Weeks Eleven (30/11 – 4/12) and Twelve (7/12 – 11/12).

photo credit: jfpickard

Notes, as ever, under the cut.

*

Digital Media – Critical Perspectives, Part 1

The Uses and Meanings of ‘Technological Objects’, a guest lecture by Prof. David Morley. If the two ‘pure’ approaches to digital media are (1) technological determinism and (2) cultural constructivism, Morley was all about the constructivism.

Unfortunately, this equating to a two-hour session of him tilting at illusory windmills, for – however determinist we may appear – ‘pure’ technological determinism died with McLuhan. Equally, ‘pure’ constructivism can no longer be held as a tenable position, as it tends to radically underemphasise the novelty of new media’s technical affordances.

Technological objects as symbolic, as well as functional (Silverstone). Barthes’ notion of ‘the superlative object of [its] time” – car, washing machine, mobile phone, USB memory stick. A specific artefact which becomes metonymic of technology as a whole (see: Anth & Representation, Wk 3: marked vs. unmarked terms). The technocultural transubstantiation of consumer appliances, fuelled by ubiquity. It’s why this works:

Audience studies? Morley’s accusation is that much of new technology studies operates with old models of media effects. It’s important to recognise that people use media in different ways; audiences bring their own cultural baggage to the … home entertainment centre.

No television? “So what does your furniture point at?” (Friends)

Take the mobile phone. The single most frequently lost item on the London Underground. And that’s a place with no mobile connectivity. What are people doing, without connectivity, that means they can leave their phone on the tube? Seriously. Mobile as security blanket, as social barrier, as portable private space, as identity vector, as St. Christopher Medallion …

So, the important question: how much determinacy do you want to give the object? How much agency can you cede? Think of our discussion of virtuality and cybernetics in the Cold War, and the abstraction of human responsibility (see Digital Media #5). What is technology, even? Language, sanitation, cartography? I’m thinking Civilization II (1996), and the tech-tree:

Technology – neither good nor bad, but intensely political in its affordances and capabilities. Important discourse-clusters (memeplexes?) relating to novelty, upgrade, innovation, and hacking.

“I’m a PC, I’m a Mac” as symbolic warfare (see Anth & Rep #8). A semiotic tennis of campaigns and counter-campaigns:

Morley >> “It’s about the non-material meanings we attach to technology, as much as its capabilities and affordances.”

Us >> “Well, yes. We thought that was the point.”

*

21st Century American Fiction

Two weeks worth of seminars, amalgamated into a four-hour LitFest. The novels: Edward P. Jones’ The Known World, and Philipp Meyer’s American Rust. Finding the former a work of baffling scale, and far too diffuse to absorb properly, my surrender followed with relative speed. On the Meyer, however, I was doing my presentation …

Presentation notes, as a .pdf:

*

Anthropology & Representation

A time-shifted seminar, with footage of a lecture from the reading week shown in the room where it was initially filmed – a phenomenon both recursive and faintly unsettling.

Economic anthropology. Gifts. Colonialism as an economic exercise. Debt as a moral excuse. The infinite desire of the conquistador. Economics as justice, as “common sense”. Communism – not as totality, but economic mode within capitalism (open source software vs. Apple / Microsoft). The breakdown of market economics in times of natural disaster, or when the cost is sufficiently low (asking for a light, for directions, for the time). Societies in which you cannot eat your own pigs, but must eat the pigs of your neighbour – permanent artificial dependencies. Contrast with: commercial exchange as a relationship that cancels itself.

The man in action. Well, not “the man”, but this man. We are all already communists (reconsidered). Yes:

The reciprocal act of taking-out-for-dinner only works when the two parties are assumed to be equal. Questions of hierarchical debt, or precedent. A continuum between theft and charity, with neither extreme implying an ongoing relationship.

*

Digital Media – Critical Perspectives, Part 2

Technoscience, and how to do it!

Watch as new media slides peculiarly into science & technology studies, with a convergence/remediation of information, communication, and … biotechnology. Wait, what?

Evolutionary psychology, artificial life, genomics >> hegemonic discourses, based on information, and much more conservative than they initially appear.

Media about science, questions of content & form. We’re talking embodiment, affective computing, intelligent media. It’s all made of the same stuff – the same technobabble, the same framings. The so-called ‘science wars‘ have broken down, giving way to wetware, synthetic biology (see: ‘At home with the DNA hackers‘), and the rapid proliferation of biologic metaphors pretty much everywhere.

Hmm.

photo credit: shareski

We’re left with McLuhan as revenant. Scrapping the determinism in his work, Kember reckons we may yet need his physicalism and notions of embodiment. In 2010, let us talk of media not as agent, but prosthesis.

END OF {AUTUMN TERM}

PLEASE REBOOT